Magento 2 Wiki

Magento Marketing Tools

This section of Wiki explains how to leverage Magento marketing and marketing automation possibilities of the platform. You will learn how to tweak the out-of-the-box functionality and what third-party extensions can drastically help you expand the default limitations. We’ll focus on covering the means to make the best use of the marketing mix, i.e., cover the four Ps:

Product
Price
Place
Promotion

Let’s dig deeper into what marketing tools default Magento 2 offers.

Before you begin:

In the left pane, open the Magento 2 Marketing tab.

Please note that the functionality available in Magento 2 Community (Open Source) and Magento Commerce Editions (now Adobe Commerce) differs. Naturally, the Commerce Edition has more advanced features. Compare the images below to investigate.

Source: Magento 2 Open Source admin panel

Source: Adobe Commerce admin panel

This section of Wiki covers the Community Edition features only. Thus, no Magento affiliate marketing or advanced email marketing Magento 2 functionality will be described here. However, we’ll do our best to cover such features in other posts of this marketing category.

Promotions

The Promotions section is the Magento eCommerce marketing tool, which enables you to set up catalog and price rules that trigger discounts following specified conditions.

Correspondingly, the setup is subdivided into two sections:

Catalog Price Rules

Here, attribute sets in your catalog are used to build conditions and rules that trigger discounts application as a part of your digital marketing campaigns. The configuration can remind you of assembling a statement.

For example:

If...ALL...of these conditions are...TRUE:

Product Attribute

SALE...IS…(ATTRIBUTE)

Cart Price Rules

Here, any category that is a child of the store’s root is used to build conditions and rules to trigger discounts application. These rules use either attributes or attribute combinations.

For example:

If...ALL...of these conditions are...TRUE:

Cart Attribute

TOTAL WEIGHT...IS…(AMOUNT)

Communications

Ready to launch your Magento 2 eCommerce site? Make sure to review all the channels you intend to use to communicate with your site visitors and buyers.

In this default Magento marketing section to manage communications, four tools are available. They are as follows:

Email Templates

Here, store admins get to set up and customize notifications that will be sent from your store as soon as a trigger fires.

Magento Open Source users can configure various responsive transactional emails only within the default email marketing Magento 2 possibilities.

However, to cover other email types and events (for example, emails to collect customer reviews), you’ll need to upgrade to Adobe Commerce or opt for a third-party solution. Product Review & Reminders by Mageworx lets you collect customer feedback with the help of emails, for example.

Click here to explore step-by-step guidelines on sending emails and newsletters in Magento 2.

Newsletter Templates

Newsletters are found effective in communicating with the customers.

Magento 2 Open Source allows you to create and send regular newsletter emails following an eCommerce business-specific purpose: an update, monthly or holiday news, etc. Click here for more details on the supported newsletters types.

A Magento 2 store admin can opt for the WYSIWYG editor or add and update content as HTML text.

Additionally, you will be able to edit the formatting of your template text using the CSS declarations.

Newsletter Queue

This Magento 2 marketing section allows store admins to overview newsletter lists and their statuses quickly.

Newsletter Subscribers

The best practice when doing email marketing is to review the list of your subscribers regularly.

Following your country-specific legislation, make sure to manage and complete the unsubscription requests within a specific period of time.

Conversely, the system allows you to export your subscription list via an XML or CSV file when using third-party email service providers.

Importantly:

Make sure to control any possible issues that might occur with your newsletter. For that, go to REPORTS, and then under Marketing, click Newsletter Problem Reports. The issues will be displayed here if any.

Related content:

Magento 2 Email Configuration

How to Use Email Notifications for Abandoned Cart in Magento 2?

Magento 2 Email Templates

How to send emails and newsletters in Magento 2

Advertising Channels

Updated:

Following the official press release, the Google Shopping ads Channel faced the end of life on April 28, 2020, for all Adobe Commerce and Magento Open Source versions. The add-on was removed from the Commerce Marketplace, previously Magento Marketplace too.

SEO & Search

Magento Open Source offers you to fine-tune the most basic aspects of a site’s optimization for search engine crawlers. It includes the following features:

URL Rewrites

This tool allows you to edit URLs for the product, category, or CMS pages and benefit from automatic redirects that will point from an old URL to the new one.

Search Terms

This section is especially critical as it allows you to learn about search terms your customers are using to find products in the store.

With the help of such terms, not only you can learn the queries the searchers use on your site but explore products and services that might potentially be of interest to your site visitors.

Meanwhile, while considering adding new items to the catalog, why not redirect the shopper to a currently available relevant product?

Search Synonyms

Relevancy and accuracy of catalog search are gold. To ensure the effectiveness of the catalog search, store admins must list as many search terms as possible. Not to lose a sale, make sure to specify any possible terms, synonyms, and most frequent typos a shopper might make or use when searching for an item in your catalog.

Site Map

If you are looking for the means to improve how your site is indexed by the search engine crawlers, you’ll need to configure site maps.

Should you require more tools to improve the SEO of your Magento-based site, consider this extension.

Customer Engagement

The level of customer service and communication with a brand often dictate how effective the customer experience leads to a conversion or abandonment. The following cloud-based integrations can help improve Magento eCommerce marketing and let store admins advance customer engagement.

dotdigital Engagement Cloud

This built-in subscription-based integration allows you to engage with the customers via various channels and go further across emails, social media, messengers, content marketing, etc.

dotdigital Chat

Here’s another solution that is vital for an eCommerce store―chat. With its help, you can deal with customer queries quickly without forcing your shoppers to navigate away.

Exclusion Rules

If you are running dotdigital campaigns, make sure to create rules that control when abandoned shopping cart and review emails should be sent.

In this section, you can specify conditions that trigger a specific action.

For example, it can be an email exclusion rule for a specific attribute.

User Content

This section was designed to let store admins manage user-generated content in one place.

All Reviews

Here, you can overview product reviews and manage their statuses by clicking the Edit link to the left.

To better interact with the customer feedback and offer advanced product reviews functionality, consider the Product Reviews & Reminders extension.

Pending Reviews

Any submitted by a customer product review must get approved to be displayed on a site’s storefront. After a store admin ensures the submitted content is appropriate for public display, they approve or reject such reviews.

Meanwhile, all new reviews get automatically assigned the pending status until assigned an updated status.

These tools allow merchants to kickstart an effective eCommerce market strategy and increase sales.

Ecommerce Marketing Strategy

Wish to learn more about Magento affiliate marketing or some other eCommerce marketing strategy you could benefit from? Looking for the new means to meet customer expectations?

Consult other Wiki articles for more details and explore solutions available on the Magento market that help expand the default codebase of the platform significantly.

FAQ: Magento 2 Marketing

What is marketing automation by Magento?

Now that Magento is an Adobe company, multiple improvements, including marketing automation, are on the way.

Out-of-the-box, the basic features only are yet available. You’ll need to opt for a third-party marketing solution to add features that you are currently missing.

What Magento extension is good for marketing?

The Magento Community offers a pool of options that let you enhance a required aspect of your marketing strategy.

As a first step, you can overview the following Magento marketing extensions to be aware of the type of available solutions.

What are the Magento extensions for digital marketing?

Each extension available in the Magento Community brings its unique set of features. Some of the digital marketing extensions include: